Correlation between internal marketing and satisfaction of bank employees
نویسندگان
چکیده
منابع مشابه
The Mediating Role of Quality Services in the Relationship between Internal Marketing and Customer Satisfaction
This study was conducted in 2016 with the aim of studying the mediating role of quality services in the relationship between state marketing and customer satisfaction. The population of this study includes all staff and customers of Melli Bank of Shiraz; that among these, 150 people were selected by simple random sampling method. Reliability was confirmed by Cronbach's alpha and composite relia...
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Job satisfaction is of great importance to employees, because sometimes due to the lack of trust in the organization and the lack of job satisfaction, employees are looking to leave the organization and seek a different job. The aim of this study was to determine the relationship between organizational trust and job satisfaction of employees of the Agricultural Bank. The research applied in ter...
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Introduction and purpose: Hospitals are seeking for maximum patient satisfaction, especially in the Pediatric Wards. This study investigated whether employees’ satisfaction correlated with maternal satisfaction, quality of services, and recovery process of children in a Pediatric Ward of a hospital. Methods: This cross-sectional, descriptive-analytical study included 16 employees and 30 moth...
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Introduction: Internal marketing is a management tool that provides the ground for providing quality services by paying attention to managers as internal customers. The aim of this study was to determine the correlation between internal marketing and service quality with the mediating role of market orientation in sports clubs in Kermanshah province in 2020. Methods: The present study is a desc...
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In the empirical part of the study the main questions are: What are the opinions of managers about the commitment of the employees, and what are their opinions of their own management using concepts of internal marketing? Are they marketing oriented, customer relationship managers? Thinking of employees the main questions are: What are the contents of their commitment? What are the opinions of ...
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ژورنال
عنوان ژورنال: Marketing
سال: 2017
ISSN: 0354-3471,2334-8364
DOI: 10.5937/markt1702115z